Target Sells Consumer Cellular Services

Consumer Cellular Logo

Consumer Cellular has announced that they are expanding their reach through a deal with Target. Starting this week, consumers will be able to purchase Consumer Cellular devices and services at more than 1,800 Target stores nationwide. Currently available in select Sears and Radioshack brick-and-mortar stores around the country, this partnership will be Consumer Cellular’s largest retail deal yet. Consumer Cellular is a privately owned AT&T MVNO that has been around since around 1995, making it one of the oldest functioning MVNOs. Consumer Cellular primarily markets its products to consumers over the age of 50 and to AARP members especially. Personally, I was a little surprised to read that they were partnering with Target, as Target seems more like a young mom kind of shop. But, then again, this partnership definitely increases the company’s footprint and might spur even more growth in an already fast growing company. This quickly-growing company has reported increased revenue every year for the last year or so and an Oregon Live article reported that the company topped 1,000 employees this year and could hit up to $450 million in revenue if the growth continues. Consumer Cellular offers a range of no-contract plans ranging from $10 to $60 for limited minutes, with texting and data add-ons ranging from $2.50 to $30. AARP members get additional discounts. To check out their plans and options, visit Consumer Cellular’s website.  ]]>