Sprint prepaid adds customers, reduces churn
February 11, 2011/
Boost Mobile and Virgin Mobile rolled into one. The company added a net 646,000 prepaid subscribers in the fourth quarter, which includes 4.93 percent churn, down from 5.56 percent in Q4 2009 and 5.32 percent in Q3 2010. Boost and Virgin CDMA actually gained 1.4 million subscribers, but iDEN lost a staggering 768,000 subscribers. I’m sure many of them simply migrated to the other side of the company. This was a good quarter for Sprint, as they added net customers for the first time in a long time. ]]>
Posted in Sprint
There is an ongoing shift towards prepaid because prepaid is undoubtedly cheaper and easier to control than post paid. I am surprised to see the churn that Boost and Virgin experienced. This seems very high. I know that Straight talk and Net10 only experience about 5% churn.
I think costumers choice more for prepaid the last few months because they dont wanna come stand for surprises.