Helio is now Helio by Virgin Mobile

That logo to the right? That’s the new logo for Helio which, as you know, was bought by Virgin Mobile USA not too long ago. They took the first step in their integration yesterday at CTIA, announcing the brand as Helio by Virgin Mobile. It also comes with the nifty tag line “Plan to have it all.” That makes perfect sense, since Helio’s premier line features unlimited plans. The Helio.com main page displays two plans: unlimited voice for $80 and unlimited voice, text, email, IM, mobile Web, GPS, data — the whole shebang — for $99. Looks like they’re taking the fight right to Sprint, the company which hosts their MVNO. If you don’t talk all that much, you can get an even better rate. How about 500 daytime minutes, plus unlimited everything, including night and weekend minutes, for $65 per month. Now that’s what I’m talkin’ about. They also offer 1,000 daytime minutes for $85. To best utilize these features, there’s the Helio Ocean, one of the neater phones on the market. It’s on sale now for $129 for new members. So $129 for the new device, plus just $65 per month? This sounds like it could be a seller. mocoNews mentions that plans include the launch of the Shuttle, which we erroneously called the Shuffle. Shuttle is a much cooler name, anyway. We’ll have more on that once VM sends out the release.]]>