Virgin Mobile picks up ringback playlists

That got a little annoying. With Virgin Mobile, you won’t run into this issue. They’ve just teamed with LiveWire Mobile to create ringback playlists. Now you can treat your friends to a rotating set of songs, rather than the same on over and over again. Ringback playlists will feature 10 different genre channels, including hip-hop, pop, rock, alternative, television and movie classics, country, and more. The plan is to add more of these channels, presumably creating a large number of playlists. These ringback playlists can be further set to play on a certain day, time of day, or for a particular caller.

Wes Radez, director of mobile content, Virgin Mobile USA, said, “Adding this innovative feature is a natural extension of our very popular ringback service and gives our customers a way to automatically keep their playlists fresh and share their favorite artists and music with friends and family.”

The service, of course, is not free. It’s $3.49 per month, though that’s not the only charge you’ll incur. There’s an additional $1.49 fee for the ringback subscription. So all in all you’re looking at $5 per month for the privilege of allowing other people to hear music when they call you. If that’s your bag, then Virgin’s got the best solution out there.]]>