Virgin Mobile takes home top supplier retail award

There are just so many awards these days that it’s tough to keep up. In the mobile space, we mainly turn to J.D. Power and Associates, a company that specializes in surveys and the awards which stem from them. Today we look at the Silver Circle SPARC (Supplier Performance Awards by Retail Category) award, handed out by the nation’s top retailers. This one goes to Virgin Mobile USA, as they’re being recognized for “new product innovation, service programs, delivery commitments, replenishment, advertising support and overall account management.”

“There is no higher accolade than being recognized by one’s retail partners,” said Retailing Today Editor in Chief and Associate Publisher Tim Craig. “Being a SPARC winner quite simply means that a supplier has risen to best-in-class status.” … “Virgin Mobile USA is honored by this award and proud that our retail partners recognize the commitment we have to customer satisfaction. We continue to work closely with our partners’ retail merchandising teams to provide effective displays, efficient supply chain management, and superior customer service,” said Joel Silverman, Vice President of Sales, Virgin Mobile USA.

A strong retail presence is important for companies the size of Virgin Mobile. They need to constantly grow subscribers, and having an easy, cheap, and highly trafficked means of distribution can make or break an operation. Congrats to VM for taking home this award.]]>