AT&T's GoPhone advertising more acceptable this year

AT&T’s advertising practices for Go Phone. As you can see in the screenshot that follows, they claimed unlimited talk and unlimited text front and center, while only making the true claim in the fine print. Yes, you can talk for as long as you want, as long as it’s to an AT&T customer. This year, however, things look a bit different.

Now compare it to this year’s ad, which I found at Gear Live: So this year they’re a bit more forthcoming about the true details of this “unlimited talk” service they’re pushing. Perhaps it’s because someone pointed out last year’s ad (which is the same as this year’s minus the voice over and slate). Perhaps it’s because of the truly unlimited plans most carriers rolled out this year. Either way, it’s a win for the consumer. You can rest assured that you’re not being misled by this ad.]]>