That’s the new logo. It’s a lot more slick than the old one. And there’s not any “Where you at?” text scrawled in digitized script. The website looks rather unoffensive, which will work if they’re going for an older audience.
For reference, this is the old logo:
I’m not sure the sterile nature of the site is going to go over so well with their existing customers. Sure, the majority isn’t likely to care. But there are people out there who make their purchasing decisions based on how they relate to the company. And how they relate to the company is based on the image that said company conveys. Boost, right now, conveys a neutral image, and I’m not sure that’s going to help them.
Think about it. If they alienate some of their potential youth customer base, then they’re only replacing them with people in their “mid-30s.” They’re not really gaining anything new, just gaining something different.
I dunno, maybe Boost actually sees this as an opportunity to target a group that is less fickle than teenagers and 20-somethings. Once again, I’m still not sure that’s a sound strategy. Once your target audience becomes “everyone,” well, not many good things come of that. But I’m a writer, not a marketer, so I’ll step down from the soap box now.]]>
