Boost Mobile in an article about Sprint’s poor third quarter. The company as a whole shed 1.1 million postpaid customers, which is bad enough. On the prepaid end, they dropped 329,000 customers. At the end of the quarter, Boost had 3.9 million prepaid subscribers, putting it right alongside competition like Cricket, MetroPCS, Virgin Mobile, and T-Mobile’s To Go prepaid service. This loss makes sense if you’ve been paying attention to Boost’s subscriber numbers over the past year. The company had been adding customers for a while, but that was mainly to its then-new Boost Unlimited service. On the traditional prepaid end, they were losing customers. Now that Boost Unlimited is established in its current markets, subscriber numbers have leveled off, and we’re starting to see those losses on the traditional postpaid side. It’ll be interesting to see how Boost fares during the holiday season.]]>
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