Koodo changes plans already

Koodo, the low-cost, youth-orieneted service launched by Telus. Despite their young age, the carrier has decided to tweak their existing pricing plan to reflect current markets. And, as we learned in the previous post, this usually means upping prices. So let’s see what the new Koodo plans have in store. Koodo was launched to “fight bill bulge,” and seemingly did that successfully. They offered cheap plans which featured just the basics: talk and text. While current customers will continue to enjoy these plans, new customers will find a slight change. Now, however, they’re introducing video and picture messaging. Of course, it comes with a rate increase. The unlimited text messaging plan, previously $5, is gone. It is replaced by an unlimited messaging plan, which includes text, video, and picture, for $10 per month. Their $10 bundle, which included unlimited text messaging, Caller ID, and voicemail, is now $15, and does include video and picture messaging. They’ve also added a $7/month unlimited Web browsing plan. Finally, Koodo finds itself with a new rate plan, offering 250 anytime minutes, unlimited messaging, and no extra long distance charges to calls made in Canada for $45 per month. That sounds like something they could get people to sign up for. So while these plans might find value with some users, they look awfully fatty. Doesn’t that go against the founding tenets of Koodo? It’s like claiming you’re a health food store, and when people walk in, they have the option of buying a pepperoni pizza. [via IntoMobile]]]>