Cricket continues expansion into St. Louis

This represents yet another market in which MetroPCS is not present. This serves Leap well from a competitive standpoint — be where your rivals aren’t — and from a merger standpoint. It’s hard to think about Leap and Metro right now without thinking that they almost have to band together. If Leap is going to add over a million net customers this year, expansion is going to be key. They no longer provide a unique service, so now it’s a matter of getting their word out and being the best in more places. A final point of note: Expanded services means more jobs. Yes, from the throes of competition comes a darling positive. Cricket is looking to hire about 100 people in the St. Louis area to do retail sales and manage accounts. [St. Louis Business Journal]]]>