Cricket spinning off Muve Music in hopes of licensing deals

Cricket wireless certainly has a hot property on its hands with Muve Music. Over 1.1 million Cricket customers currently use the service, or about a seventh of Cricket’s overall subscribers. In a move announced this morning, Cricket will spin off Muve as a new company so that it can license the product to other carriers. As they tell it, other carriers aren’t so keen to license the service from a competitor. Creating a new company for Muve could help allay some of those concerns. It will also offer carriers favorable terms, allowing them to brand and price it as they wish. Cricket reportedly has one international carrier on board. It remains to be seen if U.S. carriers will pick up on this, given the number of similar services available. Via GigaOm.]]>