Cricket upgrades domain name

Cricket wirelessCricket could become the nation’s No. 1 wireless carrier and it would still suffer from the same problem: its name. Not that Cricket is a bad name. But in the Internet age, having a fairly common word — not to mention a major worldwide sport — as your brand name can be rough. It means you might not get your brand’s domain name, and Cricket doesn’t have theirs right now. It was actually the subject of this blog’s biggest boo boo. Cricket.com is now dedicated to the sport, but that won’t stop Cricket from upgrading MyCricket.com. This weekend Cricket got a new domain, CricketWireless.com, reports Domain Name Wire. The move will certainly increase Cricket’s visibility. From the Domain Name Wire article, users type CricketWireless.com into their browsers between 10,000 and 35,000 times a month. Those people would find a parked domain and might not think to type in MyCricket.com. In fact, there’s almost no chance they will. Cricket’s only hope is that they perform a Google search, or else that’s a potential customer lost without even really becoming a prospect. Cricket acquired the domain name by filing with the National Arbitration Forum, which prompted Standard Bearer Enterprises to hand it over. There are no details on the terms of that move, or if there were any. The domain currently redirects to mywirelessphoneservice.com, another parked domain. Presumably Cricket will have that redirect as soon as they officially acquire it. In other Cricket news, look for their services to debut at Best Buy Mobile. Cricket PayGo phone packages and top-up cards should have hit stores this past Sunday.]]>