More people searching for prepaid

The search volume represented a 33 percent increase for the four weeks ending March 27. That might be the result of the aforementioned studies, which got plenty of publicity upon their release. The even bigger number is the year-over-year figure, a 91 percent gain over the same search terms in 2008. Remember, at this time last year we saw some big prepaid developments, so seeing a 91 percent gain over that can only be a good thing for prepaid carriers. Then again, we did see a similar trend last year. Check out the graph that goes along with Hitwise’s article:

Apparently there was a spike right around this time last year. The search activity predictably dipped over the summer, only to rise and then dip again. So perhaps this gain isn’t as big as it sounds. ]]>