T-Mobile adds on prepaid amid big postpaid losses

T-Mobile prepaid. In the fourth quarter they continued a recent trend of adding prepaid customers while bleeding postpaid ones. While 706,000 postpaid customers departed, T-Mobile prepaid gained 220,000 subscribers. According to the company, most of those were with T-Mobile’s monthly 4G plans. It’s entirely possible, too, that a number of postpaid customers simply slid over to postpaid. That doesn’t make the numbers look a lot better, but it does demonstrate a bit more brand loyalty than the raw numbers reveal. It continues to appear that if T-Mobile is going to survive on its own, it will have to be on the strength of prepaid. ]]>