Virgin files suit over unpaid Sugar Mama funds

Virgin Mobile announced the termination of its Sugar Mama service. Sugar Mama, run by Ultramercial, rewarded subscribers with free minutes in exchange for viewing ads and taking surveys. A little over two weeks ago we first caught wind that Virgin might sue Ultramercial, but then Sprint bought the company. The issue went away for a while, but late last week it surfaced again. mocoNews.net has dug up Virgin’s complaint against the Sugar Mama provider. Unsurprisingly, the suit involves Ultramercial’s failure to pay Virgin for services rendered. From the suit:

“Ultramerical over the past several months has failed to remit payments, thereby converting hundreds of thousands of revenue dollars rightfully belonging to Virgin Mobile.”
The total is $814,543. Sugar Mama was a great program while around, but as the suit shows it wasn’t a difference marker for Virgin’s bottom line. Still, it allowed their customers to earn free minutes, a good draw for teenagers. It’s doubtful that anything will rise in its place, which is a shame for Virgin customers who enjoyed the free minutes.]]>

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1 Comments

  1. Peter Kent on August 21, 2009 at 5:35 am

    Actually, there is a possible replacement not only for Sugar Mama but for many other carriers. It is called Embee Mobile Wallet. It is a Facebook App which allows one to earn free airtime credit by taking surveys. I’m sure that a user will get spammed, but I’ve heard it works. It has the following advantages over Sugar Mama.
    1) It can be used not only to buy minutes, but also text/messages, data, ringtones, songs , etc. Even unlimited plans.
    2)It can be used not only on Virgin Mobile but 19 other prepaid wireless providers including all of the Big Six:
    Tmobile, Att, Verizon, Tracfone/Net10, Boost as well as VM. The only other notable carrier not available is Page Plus.
    3)There is no limit to how much you can earn unlike Sugar Mama.
    4) It is here. Sugar Mama is not.
    I personally use Kickbacks for my VM account topup help but this looks very promising. One girl I recommended it to loves it.