Ultra Mobile Revamps Plans

Recently, Ultra Mobile, a T-Mobile MVNO, decided to revamp its services. While Ultra Mobile was the first carrier to offer unlimited international text, it seems the company thought there was still room to improve. Ultra Mobile has introduced a couple new plans, changed up its data service, added new calling destinations, and refreshed some of the more expensive plans — so I thought it best to just do an overview of what Ultra Mobile plans are looking like now.

Plans

All plans include unlimited talk to more than 30 destinations as well as unlimited talk in the U.S. and unlimited texting to anywhere in the world. The call anywhere credits are usable in over 200 various destinations, of course with no extra cost. You can see what countries are included in the plans, as well as check the rates of other destinations here. Here’s what the lineup looks like now:

• $19 — Best Value — 100MB data, $1.25 call anywhere credit
• $24 — Lots of INTL Credit — 100MB data, $7 call anywhere credit
• $29 — Most Popular — Unlimited data with 1GB at high speeds, $2.50 call anywhere credit (This plan includes unlimited talk to 60 locations)
• $34 — Unlimited Data — Unlimited data with 2GB at high speeds, no call anywhere credit
• $39 — Extreme Value — Unlimited data with 2GB at high speeds, $2.50 call anywhere credit (This plan includes unlimited talk to 60 locations)
• $44 — Tons of Data & INTL — Unlimited data with 1GB at high speeds, $20 call anywhere credit
• $54 — Biggest and Best — Unlimited data with 2GB at high speeds, $20 call anywhere credit

The $24 plan is all new, and the $54 plan is an upgraded version of the previous $49 plan. Additionally, the $44 plan now has $20 call anywhere credit.

International Calling

In addition to changing prices, Ultra added 19 countries to its international plans. As I stated above, all of the plans include unlimited talk to over 30 destinations (a couple even include 60) which is a big increase. Several locations, including Ecuador, Dominican Republic, and Peru are now cheaper. A few countries that saw rate increases include Costa Rica and Guatemala. Click here to check rates.

Data

In addition to all of those changes, Ultra Mobile is changing up how it does data. The company rolled out “Data My Way” which essentially gives customers three options for data speeds: Super Saver, Optimized, and Full. Full features the fastest data speeds you can access, while Super Saver runs at 1024kbps. Customers are able to change this whenever they want by logging in to their account. While the names may not be groundbreaking, Ultra has a pretty solid lineup of plans. The company is definitely targeting customers who use their phone for travel, as it is heavy with the international features but lacks a plan for heavy data users. This is a trend we see more often with T-Mobile MVNOs. Mango Mobile is another a good example of this trend. Ultra Mobile operates using T-Mobile’s network. You can view its coverage here.]]>