Boost boasts GPS software for handsets

It had to happen some time: Boost is finally introducing GPS navigation software for its iDEN handsets. They’re just slightly behind the times, though they are ahead in the prepaid arena. So if you’re a Boost user with an iDEN phone, plus GPS capabilities (obviously) and Java, you can download Telemap’s software. From there you can, uh, get un-lost. We suppose. It’s increasingly difficult to talk about GPS systems on phones, since they’re all basically the same. We’re not familiar with Telemap, but we suppose they work all the same. Boost CDMA customers will have the service later this month, and all phones will come pre-loaded with the software by October. Before we get into price — because that’s really the only mystery of GPS nowadays — we have to share this quote with you. It comes from Craig Thole, director of value added services for Boost, whatever the hell that job entails.

“Boost Navigator not only provides the answer to ‘Where you at’ but also ‘Where you’re going.'”

Nevermind that “where you’re going” isn’t a question. We just think it’s comical that an executive could give such a pun-ish quote to a news outlet. Yeah, you want to be quotable, but you don’t want it to make you sound like a dolt. Ah, now for the price. It’s $1.99 per day, $3.99 per week, $9.99 per month, or $24.99 for three months. We’re going to break this down, just for amusement, so please indulge us. You save $10 by going weekly instead of daily; you save $6 (and then a little more, since a month is slightly longer than four weeks) by going monthly over weekly; and you save just $5 by going for the three-month deal. Then again, you save $35 with the three-month plan over the daily plan. The point? None, really. We always just thought that the savings should increase as you go up price points, not decrease. [AppScout] ]]>