Telus lagging behind rivals

They added 161,400 new subscribers in the fourth quarter of 2007, which is down 11 percent from the same period in 2006. The worst part for Telus is that postpaid additions were down 18 percent, meaning they were adding less lucrative prepaid customers. (They see us as less lucrative, but we see us as smart shoppers.) The “maturing Canadian cellphone market” refers to the fact that there are fewer and fewer “new” Canadian customers. That is, most of them already have cell phones. So then it’s a matter of snatching up the ones whose contracts have expired. This becomes tougher up in Canada, as a three-year contract isn’t uncommon. Telus will have some competition from Rogers when they announce their fourth quarter results next week. They saw a 20 percent increase year-to-year in the third quarter of 2007, while Telus declined two percent. Hopefully for Telus, Rogers doesn’t strike again. [ReportonBusiness.com]]]>

1 Comments

  1. Bryan Feedo on February 28, 2008 at 2:41 pm

    Their plans are not competitive at all. I had a Telus contract and transfered it to someone else through CellClients.com now I’m with Fido….I have a better plan that is $10 less expensive per month…Telus Retention plans are not attractive at all.
    And their cancellation fees are ridiculous . They should also consider moving to GSM sometime soon. Nokia, Sony Ericsson, Apple, and all other popular phone brands only offer their new phones in GSM.